Book Trailers

Steven Johnson “is doing it”:http://www.youtube.com/watch?v=3P8shnNEXb4, Arjen Lubach “did it”:http://www.arjenlubach.nl/ (in Dutch) and by the time my next novel comes out, I’m suspecting everyone will be doing book trailers. So let me define the challenge: I need to come up with something cool — you know, virally cool — for my trailer.