Guitar Hero Isn’t Just About Guitars

““When [Activision CEO Bobby Kotick] says Guitar Hero isn’t just about guitars, that franchise is clearly stepping into a minefield of potential failure. […] A friend of mine once told me the design document of one of the modern adventure-style Sonic games started with the words ‘Sonic is not just about running really fast’. […] Once a company wants a franchise to be something it’s not, they have to be really lucky not to screw it up.””: