BioWare on GTA IV

While researching an article on BioWare, I found this quote from Greg Zeschuk about ‘GTA IV’: ““[The character interacts] in a way that looks quite a lot like Mass Effect. Rockstar is trying to create [an] action game, [while] we are creating an action RPG. Somewhere in the middle is the holy grail and I think that all developers are trying to find it.””: Is it me or does it seem like games with a (to some degree) open world, fun stuff to do and a complex story arc are emerging as ’true’ videogames?