Virtual Storefronts

““John Phillippe, CEO of media development firm Zephyr Salvo, believes that it will soon be ‘vital’ for businesses to establish a presence in the 3D virtual world Second Life, citing virtual storefronts as a feature of ‘Web 3.0,’ where companies such as Amazon will operate retail stores.””: I don’t buy it. The 2D interface of the web is many times more usable than a virtual world in 3D. Hopefully this idea will go away soon.